Cut through the noise with a cool mail-out.

For companies that participate in direct mail campaigns, It’s never been tougher to make an impact.

Even in the digital age the proliferation of Direct Mail continues and capturing the attention of your audience has never been more competitive. Businesses and designers have had to adapt, offering more interesting print designs and ideas, pushing the envelope further and further. Sometimes this means companion websites or other promotional materials. You have a moment, not minutes to make an impact with your brochure or package… make the most of that moment with a cool direct mail campaign that challenges the audience to engage with it and with you.

If you want your brochure to sell your product or service then first you have to get people to pay attention to it.

Without further ado… i give you seven cool direct mail campaigns.

7. Finding Nemo 2: Fake Sushi

This clever package was conceived to spur buzz for the squeal to the wildly successful Finding Nemo movie. The package gave birth to an internet meme that found people around the world photographing and photoshoping their sushi to resemble the wayward clown fish.

6. UNICEF’s Toy Soldiers

Johannesburg Advertising Agency Y&R created this clever adaptation of the traditional toy soldier for a UNICEF Direct Mail campaign. The objective was to bring attention to the plight of child soldiers on the African continent.

5. Rock 4 AIDS

The Joe Public Agency delivered this nicely packaged collection of guitar-picks for the ARV Plectrums Rock 4 AIDS. Each pick featured a unique design.

4. The Havaianas Shoebox

This explosively colored shoebox was created by AlmapBBDO of São Paulo, Brazil. With a few tweaks to traditional packaging they were able to make an incredible impact for a minimal additional cost.

3. The Trillion Dollar Bill

What if every one of your fliers cost a trillion dollars? In a country where a trillion dollar bill could not even buy a loaf of bread it was still able to effect change. When the democratic-leaning newspaper The Zimbabwean was exiled from the country and slapped with a 55% import tariff by Robert Mugabe they created a guerrilla campaign that spread their unique flavor of dissent. The campaign was a success and their distribution continues to soar.

2. Spike TV’s Meat Mail

Spike TV has long prided itself on being apologetically masculine and what makes a more masculine Christmas card than, you guessed it, a thick slice of cow? Nothing. Well, maybe eating a thick slice of cow on the couch while watching Spike TV. This wasn’t really beef of course, it was actually a pad of notepaper made in the image of the delicious beast.

1. Tired of gambling with your marketing budget?

Conceptualized and distributed by iDreamDigital and Evolve PR, the Evolution of PR package consisted of a small poker set accompanied by a group of poignant postcards demonstrating key services provided by the two boutique agencies.

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