Let’s begin with your homepage content.

If you need a hand getting started, some things to include in your home page copy would be;

1. Start with a slogan! Slogans or catch phrases that you use in your branding (Branding is the copy and imagery that makes up the identity of your company).
2. How about; What makes you different or unique in the market place? This is a good opportunity to highlight those things.
3. It’s important that we define your business. How about a high-level description or list of your services?
4. A trick of the trade (shhh!): See the little dotted arrow in the bottom-right of the box below? Click and drag it down (Slowly!) to make the space bigger if you’d like.

Next, let’s consider your search terms.

It’s important to have some idea of the terms people will use to seek out your website. These terms can be short or longer (Commonly called short tail or long tail terms). For example, when seeking our services someone might search; “Web Design in Victoria”, or “Web Designers in Victoria, British Columbia”. Another example would be; “Affordable websites”, or “Affordable WordPress Websites on the West Coast”.

By including some of your top search terms on the home page we can get you off on the right foot and down the path to a higher ranking on Google and other search engines.

When possible, it is also ideal to include these exact search terms in your actual content.

If you are unsure of your search terms just leave this section blank. We can help you figure these out!

Now, onto your Service(s).

You may have a number of services, or just one primary service. Keep in mind that while you probably have a lot of knowledge to share about your services and business, the folks viewing your website will respond best to concise language and content. Here are some Best Practices to keep in mind;

• Split your services into the key silos. Provide each silo a heading that is no longer than 2-3 words long.
• Stay Concise. Keep paragraphs to 3 or 4 sentences.
• Avoid the use of extensive industry or technical language. If it could be called ‘jargon’ it’s best to keep it limited, if possible.
• Try to include some of your search terms in the copy of your services. For example; “We build affordable websites for all kinds of companies, even companies like yours!”.

Pushing forward! Let’s include some content about you, your organization or company.

One of the ways you can delineate your About content is by year or milestone (For example; begin each section with a year and describe what your company accomplished in that period of time. In this way we can build a timeline for your about page). Another approach would be to split your content into sections like; “Our Story”, “Our Approach”, “Our Team”, and “Our Ethos” or “Our Mission”.

• Stay Concise. For a timeline one milestone should have no more than 1-2 sentences. For a paragraph format paragraphs should be limited to 3 or 4 sentences.
• Try to include some of your search terms. In this case, an example would be; “We’ve been building websites in Victoria for 20 years!”
• This is also a good opportunity to include any details on your partnerships. This information may also find it’s way to other pages of your website if appropriate.

How to contact you or your organization.

Now for the point of this whole effort, driving customers or clients into your waiting arms! Your website may be an e-commerce site or it may be a brochure website built just to showcase your services, but either way it is important to your readers that they feel comfortable and confident in contacting you.

Some of the things we’ll include on your contact page will be the phone number and email you provided above, but there will also be a web form much like this one (only much shorter). What information do you need to capture from your prospective clients? Common fields include;

• Name
• Email
• Phone Number
• Message
• Which services are they contacting you about

Be sure to mark each mandatory field (something a user must fill in or the form will not send) with an star (*)

Are there other pages you would like to have on your website?

If so, tell us what they are. Please separate each with a comma below.

That’s it!

Well, maybe not. But it’s a great start — often times a client will find that additional content will be necessary but the purpose of this form is to set you down the path to your new website by iDreamDigital.